The world market leader Picanova extends its offering for the creator economy by turning NFTs into physical products 

Berlin, 04.April 2022 – license.rocks one of the leading NFT Whitelabel platform in Germany is receiving a seed investment by Picanova, the Cologne-based world market leader in the field of mass customized wall decoration and interior design products. 

Turning NFTs into physicial products is still wishful thinking for the majority of NFT creators because current platforms function purely digitally. Picanova and license.rocks are joining forces to create a platform that enables artists, designers and other digital creators to offer complementary print products like wall decoration, apparel and accessories that are tied to unique NFT collections. This platform will connect the on-chain and the off-chain world on a global scale – by combining blockchain technology with customized print-on-demand merchandise. 

"We are delighted that we have found the perfect partner in license.rocks because they deliver amazing technology that enables us to build a 360-degree platform for the creator economy," says Philipp Mühlbauer, founder and Co-CEO of Picanova. "With our ability to produce up to 500.000 customized products per day and our year-long experience of working with creators, we are well-positioned to enable the digital business models of tomorrow. We want to become the leading full-service toolkit for the creator economy by enabling everyone to monetize their intellectual property (IP) in both Web3 and the physical world - all from one source and on one platform.“ 

Daud Zulfacar, founder and Co-CEO of license.rocks emphasized: “With Picanova we found our ideal partner for license.rocks. We were looking for a strategic investor who shares the same vision of the rise of the creator economy and adds a clear value to our existing solution. Picanova’s product expertise and their passion for enabling creativity made them a perfect match.”

Besides digital creators, Picanova sees potential for traditional merchandise players like sport franchises, media brands and musicians to enhance their existing revenue streams by creating NFT collections that are tied to certified, limited-edition merchandise backed by individual blockchain-based tokens. By utilizing blockchain technology, Picanova’s platform certifies ownership and eliminates the painpoint of counterfeit merchandise products that brands often have to face.

Mühlbauer can already reveal upcoming highlights: "Fans around the world will be able to support their idols by buying and trading NFTs that are closely tied to haptic products. Brands and digital creators can build up their own communities where certified merchandise products serve as an easy, user-friendly access point. For everyone interested in such an offering, the launch of our platform is scheduled in the upcoming month. Register at nft.picanova.com to apply for a spot in the beta launch program of the platform.

About license.rocks

license.rocks, winner of the 2020 Deep Tech award in the category blockchain, was founded in 2017. Since its foundation, the Berlin-based technology company has developed a full-service NFT marketplace technology that powers on-chain brand experiences for fans to trade and collect NFTs. By utilizing decentralized blockchain technology and cryptographic systems, license.rocks enables the business models of tomorrow in the creator economy.

About Picanova

Picanova, with its best-known brand MEINFOTO, is one of the world's leading online photo service providers and is recognized as the global leader in personalizable wall and home decor. Our 5 plants in the USA, Germany, Poland and Latvia are capable of producing over 500,000 products per day, each customized to our customers' specifications. We ship to over 170 countries and operate over 20 company-owned online stores, powered by cutting-edge technology and world-class marketing.

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