What a day! The annual "Tag der Lizenzen" (Licensing Day) event was held in Cologne this week, bringing together the brand licensing industry and experts from across Germany. The event was a great success, with attendees gaining valuable insights into the latest trends, top secret announcements (No, we will not tell you ;-)), technologies and best practices in the licensing landscape.
It was a pleasure being on stage next to big brands like Paramount and ZDF-Studios. While getting insights about the latest trends, new products and best practices, a lot of talks this year focussed on the impact of arising innovations and trends, like artificial intelligence (AI), Web3, NFTs and Gaming. Our founder Frank Bartels shared our mission and presented our on-chain licensing concept for the future of licensing.
In the evening, we had the opportunity to engage in enriching conversations with a diverse group of individuals from various industries. It was truly a pleasure to make new acquaintances and expand our network.
Overall, the "Tag der Lizenzen" event was a great success, providing attendees with valuable insights and opportunities to connect with industry leaders. As the licensing landscape continues to evolve, events like this play an important role in keeping professionals up-to-date and informed on the latest trends, technologies and needs.